You Build It You Run It sounds great… but it won’t work here! – Steve Smith


Since You Build It You Run It was outlined in 2006, on-call product teams as an operating model has gone from being a controversial idea… to being a controversial idea. Enterprise organisations don’t do it, but they do talk about why they don’t do it:

– “It’s too expensive”
– “Developers won’t want to do it”
– “Nobody would be accountable”
– “There would be no incident management”
– “Developers would spend all their time firefighting”
– “It’s not possible to have a DBA for every team”

This talk demystifies these fears about You Build It You Run It, drawing on experiences from multiple enterprise organisations who’ve successfully implemented on-call product teams. It explains how to simultaneously achieve frequent deployments, high availability, and a high rate of learning across many teams and digital services.



Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With over 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its three evening events.

Got to agileonthebeach.com for more details

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