What Customers Want and Expect from Companies in a Digital-First World | Salesforce


“Digital-first world.” We hear that a lot nowadays, but what does it really mean when it comes to building meaningful customer-brand relationships? In this video, we’ll take a deep dive at one of the key takeaways from the 2022 State of the Connected Customer report and breakdown all things digital transformation.

About the State of the Connected Customer: The 5th Edition of the State of Connected Customer has been officially launched! Salesforce surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, and found out some great insights. What do customers need and expect from businesses today? How can brands earn, maintain, and build the ultimate currency of customer loyalty: trust? Read the report here: https://salesforce.com/connectedcustomer

Watch more and learn more on Salesforce+: https://www.salesforce.com/plus

0:00 – Intro
1:18 – Online and offline engagements
3:04 – Emerging customer interactions
4:26 – Usage of customer data

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