Using Psychology to Build Better Products and Services


An understanding of psychology — specifically the psychology behind how users behave and interact with digital interfaces — is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them.

This talk dives into how designers can apply key principles from psychology to build products and experiences that are more intuitive and human-centered. The audience will learn which psychology concepts are most useful for designers, a framework for applying these principles to their work, and the ethical implications of doing so.

About the speaker

Jon Yablonski is an award-winning multidisciplinary designer, speaker, writer, and digital creator. His passion lies at the intersection of user experience design and web development, and he often merges these two disciplines into a hybrid approach for digital problem solving. When he’s not creating journey maps and prototypes, Jon is building helpful resources such as Humane by Design, and the Web Field Manual.

He is the author of the best-selling book Laws of UX: Using Psychology to Design Better Products & Services, as well as the prominent website lawsofux.com. Currently building a dramatically more accessible world at Boom Supersonic. Previously, he used to define the next generation of in-vehicle interactive experiences as a senior product designer at General Motors.

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