The Toyota Way – 5 Core Values


The Toyota Way was launched in 2001. It is based on 5 core values described in this video. The aim is to expand “Lean” from manufacturing to the entire company.

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✏️ Transcript of the Video

The Toyota Way was launched in 2001. The aim is to take Lean beyond the traditional applications
in manufacturing and product development, into the entire organization.

Lean is still a journey for Toyota, where they continue to learn and expand their Lean efforts.

The Toyota Way is based on five core values that employees at all levels are supposed to use in their daily work.



▶ Here the 5 Core Values of the Toyota Way.


1. Challenge.

To mantain a long-term vision and strive to meet all challenges with the courage and creativity needed to realise that vision


2. Kaizen.

To strive for continuous improvement. As no process can be ever be declared perfect, there is always room for improvement.


3. Genchi Genbutsu.

To go to the source to find the facts to make corret decisions, build consensus and achieve goals.


4. Respect.

To make every effort to understand others, accepts responsibility and does its best to build mutual trust.


5. Teamwork.

To share opportunities for development and maximises individual and team performance.



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