The Importance of Listening to Your Customers by David Cancel at Mind the Product London 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do. It’s simple but never easy,” he said.

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