The final frontier – how to engage business users in agile. Agile on the Beach 2018

This session from Richard Cowlings at Agile On The Beach 2018 looks at how you can effectively engage business users in your agile development work.

In your organisation, even if everybody is fully behind your mission it can be incredibly difficult to get full, effective and enthusiastic engagement from your business managers and users If so, you are not alone. The 2017 Version One State of Agile Report identifies ‘Company philosophy or culture at odds with core agile values’ as the #1 challenge experienced by organisations adopting and scaling agile.

Over the years, Richard has worked with this problem across a wide range of different organisations and in each case has succeeded in building an enthusiastic and engaged community of users with a high degree of ownership of the new system and its associated new ways of working In this session, he will be sharing his hard won tips and tricks on what really works in that tricky situation of building systems that are going to bring about change in organisations where the technology is a means to an end , rather than an end in itself Typically in these sorts of organisations, there are multiple stakeholders with different requirements that are often poorly understood, decision making can be slow and politics can often take over.. read more at

Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With over 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its 3 evening events.

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