The Excellence Paradox – Gareth Thomas


Great products come from great passion, not technical excellence.

The products with the best market fit, beloved of users, will often be held together with love and damp string. In their murky codebases you’ll find every example of bad practice.

These products of passion grow quickly, but often fail when the technical limits of their poor implementation start biting. Exceptionally high running costs, high costs of change, and increasing fragility can damage the customer relationship.

With timely intervention we can steer these products onto a better path before they crash and burn. It’s possible to take a passion project, shift it towards technical excellence and create room for growth, all whilst retaining those original users.

We can have it all.



Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With over 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its three evening events.

Got to agileonthebeach.com for more details

You May Also Like