Smart people are logical and objective. And all Product People are smart people right? We look at the evidence to help make the best possible decisions. We are not influenced by hype or emotion and as a result our behavior reflects the best the world has to offer.
In this awesome talk from Mind the Product San Francisco, Linda Rising on Twitter argues that cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization.