Regional ProductTank: The What & Why of Continuous Discovery


Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world.

We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.

In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.

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