PT Vienna – The Role of Product Direction in Empowerment with Nacho Bassino

The Role of Product Direction in Empowerment
Let’s explore a practical definition of product direction, why it’s important, and its role in enabling empowered teams. With a down-to-earth approach, we would discuss what artifacts can be used to express it, and how it fits with everything else we have to do in our product work.

About the speaker :
Nacho Bassino has been leading product teams for over ten years in different companies and industries, currently as Director of Product at XING. Before XING, Nacho held other leadership positions as CPO at Bestday, and Head of Product at companies of different sizes and industries. He is also passionate about sharing experiences and helping the product community: he is a product speaker and writer, and recently launched a Product Strategy podcast, “100 Product Strategies”. Most recently, he wrote Product Direction, a book that addresses how to create a winning product strategy and align its execution through strategic roadmaps and OKRs. He offers resources, training, and coaching at

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