Project Management: Project Sponsors | What is the role of a project sponsor?

What do project sponsors do? This video explains how sponsors are business leaders who play a key role in shaping project work.
Often there is confusion, but sponsors provide real benefit to a project, helping to advocate, communicate, and support project outcomes. Engaging with sponsors early on should be a priority for all project managers. Read more about project sponsors and project sponsorship here:

This video is brought to you by APM Learning: Become a member and access the full interactive module about project sponsorship.
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