An APM webinar, sponsored by the London Branch on 20 July 2021.
Speaker: Gemma Roura Serra, Strategic Planning Director – Formula E Operations Ltd.
Racing in the heart of iconic host cities – London, New York City, Paris, Rome, Hong Kong, Buenos Aires, Moscow, Beijing amongst others.
The world’s first all-electric single-seater car racing series. Conceived to accelerate electric vehicle adoption and demonstrating leadership in the sports by becoming the world’s only sport to be net zero carbon since inception.
Formula E has achieved significant growth since its debut in the grounds of the Olympic Park in Beijing in 2014. Ahead of the 2020/21 season, Formula E gains World Championship status to become the ABB FIA Formula E World Championship. Now, with 12 teams and 24 drivers on the grid, the championship has become a destination for the world’s best motorsport teams and racing talent. A calendar with 12 locations and 14 races.
The races predominantly take place on approximately 3 kilometres circuits. The length of the race is 45min + 1 lap. And the cars go from 0-100km in 2.8 seconds with a max speed of 160 mile/hour.
The organisation of a motorsport event in a City Centre is very complex and challenging. Lots of different stakeholders are involved, and not all necessarily familiar with motorsport. Complicated permitting and licensing processes. Deadlines and event management plans submissions. Huge logistics and planning programmes. Live TV broadcast, media and digital. Entertainment, guests experience and hospitality. A city inside a city.