ProductTank London: Start-up to scale-up to enterprise – growing a product, April 2020

How does Product Management change as the company moves from start-up, to scale-up and then to enterprise? This month’s meetup explores the skills and cultures needed at different phases of growth.

This event has been curated by Ada Shum from Just Eat.

The speakers will be live-streamed on our YouTube channel and the event will be recorded. We will start streaming the talks from 7.30pm onwards.

To keep up-to-date with our upcoming talks – sign up to our YouTube channel:


Product at Start-ups/ Scale-ups: Dispelling the Myths
Adriana Landaverde

There’s tons of great books around product management. But PM is not a science, and following the myths and taking a “by-the-book” approach can lead to a lot of frustrations, especially at startups and frequently at scaleups. Adriana will dispel common myths and give practical tips on how to tackle certain problems & situations.

Adriana is an energetic startup and scaleup tech product leader, with over 15 years of experience in multiple industries including Travel, eCommerce, Real Estate, and FinTech, in multiple regions, including Silicon Valley and Europe. She is a problem solver at heart and her super powers include customer empathy, data analysis and drive for results. She’s a pragmatic product expert, and the products she’s worked on have consistently increased value for the companies she’s joined, including contributing to Trulia’s (top real estate company in the Valley) successful IPO.

People decisions in start-ups, scale-ups and enterprises
James Adams

In this talk we’ll look at how essential skills can be mapped across start-ups, scale-ups and enterprise product teams, the importance of understanding how success is measured and whether ‘culture fit’ actually matters.

From a successful career in pan-European talent acquisition to being the Head of People for throughout their acquisition by the Blackbaud Group, and now as a Consultant for some of London’s most exciting Seed, Series A & Series B start-ups, James brings a wealth of experience in all aspects of acquiring, inspiring and retaining top teams of talent in disruptive, product-lead businesses across the UK.

Riskiest Hypotheses
Sean O’Neill

Sean will share lessons learned in focusing your scarce dev cycles on your riskiest assumptions, and the dangers of assuming your clients (and their orgs) are ready to adopt your disruptive solution.

Sean O’Neill has spent the past 20+ years at the intersection of commerce, consumer behavior, and data-driven feedback loops. Sean is the CPO of GfK and helps the world’s biggest brands run their businesses with confidence through AI-powered signal from noise. Previously Sean has spent long cycles at Amazon, Tesco, and start-ups in building teams that build products that customers love.

This month’s sponsor, Mind The Product:
We will hear from Martin Eriksson, Mind The Product Co-Founder & Chairman.

7:30 – Talks start

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