Dear Product People,
have you ever heard of “Lean UX”?! We guess the answer is a clear YES! We have no other than Jeff Gothelf speaking to our ProductTank Karlsruhe community this time, which is absolutely amazing!
Jeff will share his experiences, ideas and thoughts about learning our way to achieve better outcomes in order to ship products that change the behavior of its users (i.e. our users) according to our expectations!
You can find the abstract, a short bio of Jeff and the event’s agenda below.
Now grab your seat and join us live on July 15th!
Traditionally, the “Definition of Done” for software has been focused on whether or not the software works as it was designed. Can you submit a form? Complete a task? Buy a product? Then the software works. This was relevant in a world of static software. Today, software is continuous. We ship it daily. In this reality, where shipping software is a non-event, the question of “does it work?” is no longer relevant. What really starts to matter is what our users are doing with that software. And perhaps even more importantly, we should question if that’s what we want to happen. Someone sharing a picture of their new baby is one thing. Someone instigating a mob of twitter trolls to harass a target is completely different. The systems we create generate outcomes — changes in user behavior. The modern, continuous nature of software allows us to build learning loops into every aspect of our work and, in turn, determine if what we’re doing is generating the outcomes we expect. In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” — one focused on positively impacting customer behaviors.
Jeff’s work centers around transformation. Both in the digital and professional development sense. He is the co-author of the award-winning book „Lean UX“ and the Harvard Business Review Press book „Sense & Respond“, and his new book „Forever Employable“.
Your ProductTank Karlsruhe organizers:
– Nicolas A. Duerr (https://www.linkedin.com/in/nicolasduerr)
– Alide von Bornhaupt (https://www.linkedin.com/in/alide-von…)
– Thomas Leitermann (https://www.linkedin.com/in/thomaslei…)
Want to join our community? See https://www.mindtheproduct.com/produc… for further Details!