ProductTank Brisbane: Marketing Innovation / Gerard Doyle #live

Live video streaming for this event was sponsored by Optimizely. Take advantage of their free rollouts tool which provides feature flagging and staged release for developers:

Finding a Niche & Growth Marketing.

Gerard Doyle has a wealth of experience from both mega-corporations and startups, having founded and exited several times over.

Finding a Niche: Looking at Zipf’s Law and how it relates to markets like Google. We’ll also look at Google keywords tools to help people find a niche.

Growth Marketing: Zeroing in on the ICE scoring system, allowing teams to create both a niche market and a list of ranked marketing ideas.

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