This year ProductTank is hitting the road to highlight ten great product companies in Brisbane. This month we’ll be joining the Canstar Team to hear about how they manage the dual challenge of building a marketplace as well as offering B2B services to the Insurance and Banking industries.
Marketplaces are one of the new era of business models that are currently challenging our product community. Uber and AirBnB maybe on the world stage, but local marketplaces are now being built to match niche buyer and seller groups as well. Building a single product that caters to both the needs of consumers and businesses adds a level complexity that requires fresh thinking on how product can serve all these markets.
After a quick overview on marketplace best practice, we are featuring a panel of practioners working within marketplaces will give us the real world view of product as well as answer your questions live.