ProductTank Brasil: Five Key Questions to Define your Customer with Ken Sandy

Stop. Before you start defining and implementing a solution answer five questions about your customer and the problem you intend to solve. Doing so will drive clarity for whom you are solving a problem, why it is a problem that needs to be solved, how your company is best placed to address it, and uncover hidden assumptions and risks that may later derail your initiative. Align your stakeholders behind a common goal while you focus and motivate your team with much needed context.

Ken Sandy is the author of “The Influential Product Manager” and has led technology product management teams for over 20 years in the San Francisco Bay Area. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley where he pioneered and teaches the first product management course offered in the engineering school.

This Product Tank is an event co-hosted by several chapters of Product Tank Brasil: Curitiba, Florianópolis, Lages, João Pessoa, Joinville, Rio de Janeiro e Campo Grande

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