ProductTank Birmingham: WHAT DO I DO NOW – A product-led approach to managing your strategic roadmap

This month we’re delighted to welcome Randy Silver, Product Consultant, Author & Podcast Host. Randy has recently published his book and we’re looking forward to hearing his timely talk on this topic:

WHAT THE HELL DO I DO NOW: A product-led approach to managing your strategic roadmap in the time of COVID-19

Product strategy is based on an analysis of the market, customer personas, and a series of bets on how to win in that space.

Covid-19 has totally upended any work you’ve done in this space prior to March. In his talk, Randy Silver will guide you through the questions you need to be asking and the discussions you need to be having to ensure that you’re doing the right things right now.


Randy is a Product Consultant, Author and Podcast Host.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community.

His book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is available now, with all profits going to COVID-19 relief efforts:

To listen to his podcast, The Product Experience:

7.00pm – Quick intro to Product Tank and a few words from the host
7.10pm – Randy’s talk
7.50pm – Q&A session
8.00pm – Post-talk Hangout
8.30pm – Event ends

You May Also Like