The key to transitioning from sales models to product-led growth is to change the team mindset from selling first to adoption first. This transitioning comes with challenges of it’s own. To explain How to shift to product-led growth with confidence, Partho Ghosh, Senior Director Growth @ Hootsuite will share his anecdotes and insights from his experiences on how this can be done for organizations.
About the Speaker
Partho Ghosh is a customer-obsessed, data-informed Product Executive that specializes in Product-Led Growth and creating measurable Product processes that lead to explosive growth.
Partho brings over a decade of experience in B2B SaaS, MarTech, & eCommerce, and typically oversees Product Management, Product Analytics, Product Design & Product Marketing. Partho has led the charge in numerous product transformations at hyper-growth start-ups such as Unbounce, Bananatag (exit: Staffbase), PNI Digital Media (exit: Staples) & MEC eCommerce. In the past decade, he has helped 3 companies go through acquisition and is currently a Sr. Director of Product at Hootsuite focusing on transforming the organization from being Sales-Led to Product-Led.