ProductTank Auckland – The Decision Stack by Martin Eriksson


Live video streaming for this event is sponsored by Optimizely. Take advantage of their free rollouts tool which provides feature flagging and staged release for developers: https://www.optimizely.com/anz/rollouts/?utm_source=mtp&utm_medium=email&utm_campaign=anz-mtp-fy20

Product teams are faced with myriad decisions every day, from tiny design trade-offs to major strategic choices. Faced with so many decisions, how do we ensure high velocity and high quality decision making while also giving our teams the autonomy they need to succeed? In this talk Martin connects the dots from our vision and mission to our daily decisions through the lens of product strategy and product principles.

About Martin
Martin Eriksson is a product leader, speaker, author, and expert in product practices gleaned over 25 years experience building products and product teams in multiple markets and industries.
He has worked his way through the ins-and-outs of companies of various sizes, including The Financial Times, Monster (building the first SaaS offering there in 2004), Huddle, Covestor, and Cazoo. He literally wrote the book on Product Leadership, and currently serves as the CPO-in-residence at EQT Ventures, one of Europe’s leading venture capital funds.
As the Founder of ProductTank and Co-Founder and Chairman of Mind the Product – together the world’s largest product community that brings product people together in 185 cities across the globe to further the craft – Martin has helped define an industry and shaped the practices of a generation of product managers.

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