You’ve done all the discovery, built an amazing product, launched it… and nobody came. In your go to market planning did you consider how your product is positioned in the eyes of your customers? In a world of vicious competition, saturated media and overwhelmed customers this can feel like an impossible problem to overcome.
In this talk, you will learn how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. Our speaker will also teach you a simple positioning methodology that will make your products stand out and shine.
April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running marketing, product and sales teams at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it www.aprildunford.com