Product Strategy in a Growing Company by Des Traynor at Mind the Product 2014


“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts.

Ultimately, he says, the customer only cares about the value a product can provide, not how many features it has and Des shares his strategies for managing feature creep and staying true to the core of the product.

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