Lucidchart Makes an Ad

Lucidchart’s creative team gathered together to come up with a new commercial. After hours of brainstorming, the team decided to pass on a used-car dealership homage, a synchronized swimmer endorsement, and a save-the-animals PSA. Instead, they disrupted advertisements forever with this fresh approach.

Sit down, buckle up, and prepare to be dazzled.

The video was written by Lucidchart, produced by Cosmic Pictures and shot entirely at Lucid Software’s headquarters in South Jordan, UT.

Directed by Jack Mergist
Written by Beto Gonzalez
Additional writing by Caleb Hepler, Dax Lehman, & Allen Richardson
Producer: Dania Trapp
Director of Photography: Greg Kiefer
Female Actress: Kelsie Elena
Sarah: Chantel Flanders
Bernie: Brandon Ngo
Doug: Noah Kershisnik
Editor: Caleb Hepler
Color: Paul Tuft
1st AD: Ron Johnson
1st AC: Ramsey Kiefer
Art Director: Ellie Weeks
1st Assistant Art Director: Jennifer Paul
Vanity: Kathy Eckenbrecht
Wardrobe Assistant: Natalie
Key Grip: Rick Mitchell
Grip: Rennon Kiefer
Gaffer: Roger Stoddard
Sound Mixers: Misha Fewkes & Mike Fugal
Prod. Accountant: Alicia Kuhn
Office Production: Edye Blas
Craft: Amy Bigler
Production Assistants: Kate McKellar & Vlada Kleynburg
Animation: Caleb Hepler & Dax Lehman


Lucidchart is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation. With this intuitive, cloud-based solution, anyone can learn to work visually and collaborate in real time while building flowcharts, mockups, UML diagrams, and more.


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