Lucidchart Makes an Ad


Lucidchart’s creative team gathered together to come up with a new commercial. After hours of brainstorming, the team decided to pass on a used-car dealership homage, a synchronized swimmer endorsement, and a save-the-animals PSA. Instead, they disrupted advertisements forever with this fresh approach.

Sit down, buckle up, and prepare to be dazzled.

ABOUT THE VIDEO:
The video was written by Lucidchart, produced by Cosmic Pictures and shot entirely at Lucid Software’s headquarters in South Jordan, UT.

CREDITS:
Directed by Jack Mergist
Written by Beto Gonzalez
Additional writing by Caleb Hepler, Dax Lehman, & Allen Richardson
Producer: Dania Trapp
Director of Photography: Greg Kiefer
Female Actress: Kelsie Elena
Sarah: Chantel Flanders
Bernie: Brandon Ngo
Doug: Noah Kershisnik
Editor: Caleb Hepler
Color: Paul Tuft
1st AD: Ron Johnson
1st AC: Ramsey Kiefer
Art Director: Ellie Weeks
1st Assistant Art Director: Jennifer Paul
Vanity: Kathy Eckenbrecht
Wardrobe Assistant: Natalie
Key Grip: Rick Mitchell
Grip: Rennon Kiefer
Gaffer: Roger Stoddard
Sound Mixers: Misha Fewkes & Mike Fugal
Prod. Accountant: Alicia Kuhn
Office Production: Edye Blas
Craft: Amy Bigler
Production Assistants: Kate McKellar & Vlada Kleynburg
Animation: Caleb Hepler & Dax Lehman

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Lucidchart is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation. With this intuitive, cloud-based solution, anyone can learn to work visually and collaborate in real time while building flowcharts, mockups, UML diagrams, and more.

http://www.lucidchart.com

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Learn more and sign up:
http://www.lucidchart.com

Follow us:
Facebook: https://www.facebook.com/lucidchart
Twitter: https://twitter.com/lucidchart
Instagram: https://www.instagram.com/lucidchart
LinkedIn: https://www.linkedin.com/company/lucidsoftware

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