Let Me Tell You A Story: The Power of Storytelling in Product Design – Mark Cruth @ AOTB 2019

Picture the last time you were told a great story about change…how did it make you feel? Were you inspired or moved to action? As Product Designers, storytelling is critical in how we create experiences for our users. During this interactive tutorial from Mark Cruth at Agile On The Beach 2019, he explores how to construct a powerful story based on the work of great storytellers like Stephen Denning, Walt Disney, Steve Jobs, and many others. So gather round everyone and let Mark tell you a story…

Mark Cruth is the Founder and a Transformation Coach at Teal Mavericks, a company focused on helping people find creative ways to reimagine the way the work. An Agile advocate since 2009, Mark has made it his mission to inject the values and principles of Agile into everything he does. His deep knowledge in Agile and team dynamics stem from his diverse experience supporting transformation and value delivery as an Agile Coach, Scrum Master, and Product Owner across several different industries, including Manufacturing, eCommerce, Big Data, and FinTech. When not heads down in the latest book on self-management or deep in conversation with a team, Mark can be found reading one of his favorite sci-fi novels (specifically anything by Brandon Sanderson) or playing with Legos with his kids.

Visit www.agileonthebeach.com for more information about the premier annual Agile conference.

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