Traditional television broadcasters face more competition than ever before. Viewers access content in new formats, from a range of digital services, on many different devices. It’s more important than ever that the established broadcasters offer a superior experience.
For ITV, the ability to respond to digital disruption is essential. That’s why they wanted to implement a large-scale drive for operational excellence.
That’s where Liberty Create came in. Our low-code platform enabled the team take control of process improvement, without a digital coding background. They became citizen developers.