Is purpose the new pivot? by Tom Hulme at Mind the Product 2012


Tom Hulme is Design Director at IDEO London, where he uses a human-centred innovation approach to design new businesses, and the founder of Open IDEO, an open innovation platform. A serial entrepreneur and angel investor, he has first-hand experience in building successful enterprises and, as a result, he has a thorough understanding of business. Hulme regularly speaks, writes and blogs on the topics of entrepreneurship, design thinking, open innovation and industry disruption.

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