How To Use Lean Analytics In Mobile Game Development


We recently hosted a webcast conversation between Lean Startup Co. Faculty Member Elliot Susel, and Aviv Stern, Chief Data Officer at Social Point, a gaming company, to discuss using lean analytics in mobile game development.

Don’t have time for the full webcast now? Catch the webcast highlights and tips from their conversation in our companion blog below.


Aviv got started working for Fortune 100 companies in a corporate environment in data back when data analytics was called “business intelligence,” he said. No matter what you call it, Aviv said the goal of analytics is finding a way to use data to benefit a business.

Aviv praised the Lean Startup method for being intrinsically data driven, a good selling point when you’re trying to convince founders or a small product team to invest in data analytics. “Each of the stages, like build, measure, learn, has integrated into it [a] data-intrinsic approach,” Aviv pointed out.

Convincing product development teams to do A/B testing early on—in which you put out two versions of a product or service and see which version is better—can be a challenging battle, Aviv said, so Lean Startup is a great approach to take.

Aviv came to Lean Startup after what he called a typical startup experience, “the failing kind” that was also educational. After bootstrapping a data science app for about a year that “we were sure was going to change the world” only to have it fail, it led Aviv to ask how they were developing solutions.

“That’s how I found myself really shifting the approach I had…to be much more lean, really focusing very early on validating,” he said.

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