How Frito-Lay has Accelerated with Enterprise Transformation and Design Thinking | Salesforce

In this week’s Leading Through Change episode, Michael Lindsey of Frito-Lay, speaks with Salesforce’s Neeracha Taychakhoonavudh about how they are using enterprise design thinking to accelerate their business in part one of our two-part Emerge Smarter series powered by IBM. Learn about how they serve their customers and end-consumers better with an end-to-end physical and digital transformation. Special performance by Maren Morris. #Salesforce #LeadingThroughChange

Subscribe to Salesforce:

Our Leading Through Change series provides thought leadership, tips, and resources to help business leaders manage through crisis. Learn more:

Learn more about Salesforce:

About Salesforce:
Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You May Also Like