How Enterprise Companies Can Use Product Analytics to Move Fast


Product leaders at enterprise companies face a variety of challenges to moving fast. They come up against issues such as a lack of urgency to learn, decision making formed by opinions instead of metrics, and a lack of accountability to and ownership of metrics. In the current “age of the customer,” making decisions and iterating quickly is critical to staying competitive. Justin Bauer, VP of Product at Amplitude, will discuss how leading product organizations are using product analytics to spur innovation and increase decision velocity. By decentralizing decision-making and using metrics to ensure alignment and accountability across large teams, enterprise companies can use product analytics to empower those closest to customers’ problems.

Justin is interviewed by David Binetti, a Senior Faculty member with Lean Startup Co. Corporate Education Program and a six-time entrepreneur.

If you want more information email: contact@amplitude.com

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