GA 330 | The Power of 3P with Adam Lawrence


This episode features Adam Lawrence. Ron and Adam talked all about 3P, including the steps involved and how it can be used for product innovation. Adam also shared a very interesting anecdote involving cat litter, corn flakes, and ceiling tiles.

In this episode you’ll learn: 

• The quotes that inspire Adam (3:11)
• Adam’s background and what he’s up to these days (4:19)
• What 3P is (5:05)
• How Adam first learned about 3P (7:39)
• The eleven steps of 3P (11:22)
• Where the “moonshine” concept comes from (15:45)
• Specific stories about 3P in action (21:49)
• Why and how the classically trained engineers struggle (25:22)
• Why 3P is so hard to facilitate (29:01)
• Adam’s tips for anyone looking to hold a 3P event (30:39)

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