This episode features Adam Lawrence. Ron and Adam talked all about 3P, including the steps involved and how it can be used for product innovation. Adam also shared a very interesting anecdote involving cat litter, corn flakes, and ceiling tiles.
In this episode you’ll learn:
• The quotes that inspire Adam (3:11)
• Adam’s background and what he’s up to these days (4:19)
• What 3P is (5:05)
• How Adam first learned about 3P (7:39)
• The eleven steps of 3P (11:22)
• Where the “moonshine” concept comes from (15:45)
• Specific stories about 3P in action (21:49)
• Why and how the classically trained engineers struggle (25:22)
• Why 3P is so hard to facilitate (29:01)
• Adam’s tips for anyone looking to hold a 3P event (30:39)
