In this talk, I will make the argument that in principle it is possible to ‘fix’ our underfunded public services by properly getting our heads around what digital transformation really means. Take Take Heart FM as a simple example: it has local DJs, local advertising, discusses local issues, local weather, etc – but all the rest is consumed centrally, because:
· It is of little/no concern to Heart FM’s customers
· It can be delivered far more cheaply
· Data (music, weather, advertising, etc) can be shared quickly and intelligently to deliver a better local service to customers and Heart’s sponsors (it’s a brokerage)
· Local branches are free to focus 100% on their local customers’ needs.