From Chasm to Kano – an introduction to product thinking – Matt Hosking

It’s all very well asking a new product owner to think up a feature-set and put it in a backlog or dream up a good proposition, but what makes a product ‘good’?

This session explains some of the thought patterns that must be considered to advance a product in a marketplace and then describes some powerful methods that will help you decide whether to implement specific features or functions, and how soon.

This talk will help people outside the sphere of formal product management get a sense of what to think about to build and market a solution, and how to approach and prioritise real customer needs.

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