Nordstrom has focused on being an entrepreneurial company for the last 116 years, with a culture that empowers sales teams to listen, connect, and provide exceptional customer service at every given point. This energy runs across the core business and has been a huge igniter of change for the company.
Nordstrom’s latest transformation involves the translation of the in-store salesperson to a digital entrepreneur lean/strategic leader. In this session, Jyoti Shukla, Vice President of User Experience, will share her expertise on how the process of identifying key employee traits from different disciplines throughout the organization is helping Nordstrom build strong entrepreneurial (or intrapreneurial) teams, in-store and out. Learn what leaders should be looking for to build this capability within their teams, how to nurture an entrepreneurial culture in your organization, and hear about her experiences using Design Thinking and Lean Startup UX processes to empower her team move farther faster.
Jyoti Shukla is passionate about user experience and truly loves to lead revolutionary digital products and solutions for customers. She is focused on driving technology innovation, mobile product management, and web experiences that change the landscape of customer experiences. She had the great opportunity to work with an amazing team that produced the Starbucks Mobile Application—“#1 Mobile Payment in the World” from 2009-2012. She currently supports and leads a team of over 20 designers, researchers, and writers for Nordstrom’s digital platforms: web, mobile, and in-store. Jyoti enjoys working with teams— she believes a focused and highly skilled team is what keeps product development on the cutting edge. She has 10+ years experience in managing teams that have built groundbreaking solutions for customers in retail, IT, online marketing, promotions, and public relations in the entertainment, media, and high-tech industries—specifically at Nordstrom, Starbucks, Microsoft, Disney, and RealNetworks.