Data Analytics, Decision Intelligence, or Both? BAs Hold the Key to Smarter, Faster Decision Making


The most impactful business analysts have robust skill sets in influencing change, data analytics, and making smarter and faster decisions. In a much-anticipated follow-up from IIBA’s #1 podcast in 2019, Data Analytics: Transforming Data into Insight and Action, featured speaker Lori Silverman, in conversation with Adrian Reed, discusses why data only is “intelligent” when used within a robust decisioning framework designed to provide meaningful insights and actions to drive better business outcomes.

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