Culture as Product: Designing a Great Company Culture – Justin Rosenstein – Lean Startup Week 2017


The most successful tech companies share a product design passion for perfecting every detail of their user experience; those that don’t tend to hit a wall and often flame out once in market. But there’s another design imperative forming in the conversation about what makes a world-class tech company.

In this talk, Asana co-founder Justin Rosenstein presents a new approach to thinking about your startup’s culture from the ground up, mapping the idea of intentional culture design to the familiar tenets of product research, design, and management when thinking about how to create and maintain a winning culture “”roadmap”” in your organization. Justin makes the case that using this culture roadmap maximizes the results of your company (from revenue to retention), helps your organization adapt to market shifts, and manifests the full potential of your business.

Justin Rosenstein is the co-founder of Asana, the fast-growing work tracking app for teams. Asana’s mission is to help humanity thrive by enabling all teams to work together effortlessly. He’s also the primary author of Wavelength, an online publication for teams who aspire to do great things together—through a mindful, purposeful approach.

Justin has driven the development of products that hundreds of millions of people use daily. At Facebook, he led projects such as the Like button and Facebook Pages, and designed the in-house project management system that Facebook still relies on. At Google, he managed several products in the communication/collaboration division, and created the initial prototype for Gmail Chat.

Justin majored in math and got part way through a Master’s in Computer Science at Stanford. He is also a serious student of yoga, meditation, and cats.

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