Changing the Way New Value is Created with Lean Product and Process Development

Jim Morgan, PhD, author, and LEI senior advisor of LPPD at the Lean Enterprise Institute, previews the six guiding principles of LPPD and explains why they are critical to the successful new product, process, and service development. Morgan developed the principles over 20-some years of working with organizations–including as a product development executive at Ford, and most recently, COO of startup Rivian–to improve their product, process, and service development capabilities.

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