Building services for user needs at HM Land Registry – Agile on the Beach 2018

Watch this AOTB 2018 session from the team at HM Land Registry as they talk about how the HM Land Registry is changing. It’s turning to agile, iterative, user-centric ways of working and delivering. Land registration is complicated and there are some very specialist user needs. Like most of Government, the team is working hard to put users first, no matter who they are or what they do.

Lorna is a Product Manager at HM Land Registry (HMLR), where she has developed and managed B2B commercial services and Open Data offerings with a focus on making data more accessible for users. She has Product Managed high-profile data offerings and National Statistics such as Land Registry’s Price Paid Data and the UK House Price Index and is currently working on Land Registry’s Digital Transformation Programme. Her role is to define and communicate the product vision and challenge the ‘as is’ to ensure that everything that HMLR do is based on user needs.

Lauren Tombs is an experienced product manager with a background in building digital services for government. Lauren has lead a number of multidisciplinary agile teams committed to putting users first and making it easier for them to interact with government.

Lauren is responsible for owning the vision, defining the ‘what’ for products and services and communicates this effectively across the organisation and to users. Lauren is currently working at HM Land Registry on a research & development project. The project is exploring how innovative approaches to data/technology can meet future user needs in order to revolutionise the home buying process.

Charlotte Fretwell is a Product Manager at HMLR (Her Majesty’s Land Registry) where she has led several multidisciplinary agile teams to develop and improve multiple products and services, including HMLRs first internal digital application processing system. Charlotte has product managed large-scale projects working with suppliers to deliver internal products with a focus on user centred design, being brilliant at the basics and challenging the as is.
Charlotte is responsible for owning the vision, defining Product Roadmaps and communicating this across the Organisation. She is currently working on Transforming application processing which is a critical part of every HMLR service journey.

Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With over 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its 3 evening events.

For more information on the AOTB annual conference visit

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