Building an MVP – Ralf Jeffery, Product Design – Agile on the Beach Conference 2017

In this session from Agile On The Beach 2017 Ralf Jeffrey explores the principles of MVP’s and the diverse ways they can be executed.

The goal of an MVP is to build just enough of something to quantifiably test a business assumption or hypothesis.

Traditionally, businesses approach new product development by spending substantial time and money researching, developing and building the final product. Even more time and effort is then spent marketing it to their target market. It’s go big or go home! Lean Startup principles advocate a different approach; build the simplest version of the product or service that you can and get in front of your target market group as fast as possible. Watch them use it. Listen to their feedback. Then improve or change. Most organisations when confronted with this approach understand the logic and benefits of an MVP. Why then, do so many struggle to execute successfully?

This talk discusses the principles of MVPs and the diverse ways in which they can be executed, illustrating with success stories. It discusses the common barriers encountered within organisations when creating an MVP, and highlights how they can be overcome from the perspective of each key stakeholder group. Finally, drawing upon personal experience of working on agile projects within financial services, ecommerce and telecoms organisations, both large and small, discussion is made as to what factors are necessary for excellent MVP design.

Ralf Jeffery Associate Equal Experts

Ralf Jeffery is currently a Senior Consultant Business Analyst at Equal Experts, an award-wining agile consultancy, specialising in simple software solutions for big business challenges. With over 20 years experience delivering enhanced digital user experiences for organisations such as O2, Visa, World Pay, Coutts and Argos, Ralf is passionate about devising new solutions to drastically improve user experience (UX) and ultimately deliver business value. Ralf is a certified scrum master and ISEB practitioner. With a background in digital agencies and consultancies, as well as being a company owner himself, Ralf understands the perspectives of key stakeholders groups – winning their confidence through delivering advanced digital vision and technical solutions to drive additional revenue streams. He is operationally and commercially astute with high levels of business acuity and really enjoys building strong teams and delivering successful solutions.

Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its 3 evening events.

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