Becoming Customer Focused – Learning to Listen, James Routledge, Agile on the Beach 2018

Experience James Routledge’s workshop from Agile On The Beach 2018 entitled ‘Becoming Customer Focused – Learning to Listen’.

in this workshop James covers the basics of customer development as taught in London’s Accelerators. Watch to learn how to interview, build questions and adopt your customers’ language and then use these internally and externally to get insight out of 90 seconds, stakeholder, customer or annoying boss. James covers the basics of interview technique (open versus closed questions etc), Cognitive Biases, Aspirational versus Experience driven Stories (stopping your customers lying to you) and Game: Talking about your last holiday (Goals, Pains, Problem Solving behaviours)

James currently works alongside innovation consultancies across Europe assisting them with innovation programmes along with teaching lean product and service delivery bringing ideas to market in six weeks or less. Recently he built the Masters innovation programme for Hyper Island which launched in 2017. It had registered attendees from Apple, Google and Disney.

When not working with corporates on innovation, James works inside the world’s top accelerators, Microsoft Ventures and Ignite. 70% of his time is spent with their companies and cohorts, helping them scale GoToMarket and Products/Services. The other 30% is spent speaking at and working for the companies in San Francisco identifying their most effective approaches and lean innovations, which he brings across to unlock in his European clients. James’ most recent public keynote was in Mind The Product, the world’s largest product community on Pricing Strategies and Behavioural Economics.

Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With over 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its 3 evening events.

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