Be The Naturalist in Product Design – Michael Rawling – Agile on the Beach Conference 2017

Watch this session from Agile On The Beach 2017 entitled ‘Be The Naturalist! Or: I’m Sorry, Your Mum Is Not a Valid Test Participant’ by Michael Rawling.
Product Design
Michael Rawling

If you want understand how a Lion hunts, don’t go to the Zoo, go to the Savannah. User Research is one of the cornerstones of UX but the sheer volume of techniques around, combined with jargon and ‘silo’d’ teams often means the fundamental goal of uniting approaches like UX and Agile always seems beyond reach. How do you bring together (an understanding of) the people who use a system with those who actually create it.

Michael Rawling United Kingdom Head of UX

Michael Rawling is the Lead Product UX at Unruly Media, a social media video company and part of the News Group. Mike’s professional experience in UX, design and development dates back to 1998 and since then has explored new ways of more effectively realising the massive potential that technology offers and that each product starts with. He has consulted on, designed, engineered and led such teams and initiatives round the globe for Konami, Wiley Publishing, UK’s National Lottery,, LoveFilm and Granada/ITV-UK and Toyota. Mike is @hedshot on Twitter & Flickr and takes a lot of photos ( )

Agile on the Beach is a leading annual conference in Falmouth, Cornwall UK. Since 2011 Agile on the Beach has been a two day agile conference, set on the Cornish coast with a beach party in between. The conference explores agile software, products, teams, business and practices. With 400 attending, the conference hosts 50 seminars and workshops to provide the ultimate agile learning experience, along with ample opportunities for networking at its 3 evening events.

You May Also Like