“And then the magic happens”What BAs can learn from the world of magic


An audio recording of Adrian Reed presenting at the BA Conference Europe 2016:

On projects, it often feels like our stakeholders expect us to be magicians. They expect us to carry out high quality work with far less time and resources than we really need. We have a broad and varied toolkit, but sometimes it feels like we need some real magic to make our projects work.

But what if we really could use magic? Or at least the techniques from a magician’s toolbox?

In this thought-provoking session Adrian Reed explains how a chance meeting with a Magician challenged the way he thought about Business Analysis. You’ll hear:

– A range of techniques from magic, conjuring and mentalism that have parallel applications in the world of business analysis
– The importance of audience management, and what this means for BAs
– How to avoid “magic for magicians” (or “analysis for analysts”)

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